The fastest and the most effective way for potential customers to find out about your brand. Instead of waiting for organic traffic to come to you, you can target specific audiences through paid advertising. Creating paid marketing ads involves selecting a specific channel, such as Google Ads or Facebook, and defining the target customer, based on factors such as location, search terms, interests, demographics, prior purchases, and other pages visited. These are a pay-per-click type of marketing, wherein you only pay, when someone clicks.